Adviser pushes diverse investments

Mar. 14--When investing for the long term, market players should follow the "two D's" -- diversification and discipline. Those were a couple of recommendations offered Tuesday by Craig Ueland, president and CEO of Russell Investment Group

Ueland was the featured speaker during the Friends of Finance luncheon at the University of Tulsa. He not only spoke about the purpose and values of his Tacoma, Wash.-based company, which is a global leader in multimanager investing, but he touched upon what people should do in long-term investing.

"We're in a people business," Ueland said. "We research managers for mutual funds; we don't research stocks. Many people don't fully know that."

Today, more mutual funds are available in the United States than there are stocks traded on the New York Stock Exchange, Ueland said.

Mutual funds came into existence because investors coming out of the Greet Depression didn't want to put all their money into one basket. The funds provide diversification and the expertise of a professional manager.

Today, investors can buy mutual funds that focus on specific sectors such as commodities, telecommunications, biotechnology and more.

"It's actually just as hard to figure out which funds to buy as it was 70 years ago to figure out which stocks to buy," Ueland said.

He noted that Russell is the company behind the Russell 2000 Index, a benchmark for small-company stocks. The firm is a leader in investment manager research worldwide and has more than 2,000 associates serving institutional and individual investors in 45 countries. It's a provider of investment advice for nearly $2 trillion in client assets.

"The whole reason we're in business is to help our clients improve their financial security," Ueland said.

For long-term investing, he stresses the importance of diversification and discipline.

"Because you don't know what's going to do well, don't put too much of your money in one thing," Ueland said. "That's really simple -- diversify your portfolio."

In 2001, just after the technology bubble burst, Ueland was speaking to a Rotary club in Seattle when someone asked when he thought tech stocks would make a comeback.

"In the history of the United States stock market, it has almost never happened that two consecutive bull markets are led by the same sector," Ueland said.

People in the energy belt probably know that as well as anyone, he said, noting that cycles affect energy stocks, technology, real estate and other sectors.

"What goes up does not stay going up."

Investors also need discipline, which is so hard, because investors get excited, Ueland said.

But investors don't know when various sectors are going to peak or when the Dow Jones industrial average is going to drop. Tuesday was a perfect example of that, with the Dow falling more than 240 points, or almost 2 percent.

Ueland also advises against buying what's been hot and encourages investors to buy low and sell high.

"I don't move money from an asset class that has performed poorly into an asset class that has performed well if the one that I'm moving into has outperformed the one I'm moving out of over the past three or four years," he said.

A good financial adviser or investor leans against the wind and then invests for the long term.

"You don't want to take more risk then you can afford," Ueland said, "but you do want to take as much risk as you can afford."